Easter Branding Eggcelence
Easter advertisements are almost everywhere from the finishing of Christmas, but can carry more treats than just getting a good chocolate egg. A sweet trick for employers to recognise, about these marketing campaigns, is the engagement factor. Individuals can become engaged with an issue, some literally buying in to it, due to how it is branded. Demonstrating how an employer’s brand can be used to engage employees. Yes, employer branding!
All employers have a brand, regardless of aware of it they may be. It communicates to individuals (employees and potential employees) how the company is different but what employment experience is available too. A good employer brand has many advantages, but one of the main benefits is that it attracts and retains suitable staff. Although such rewards are only usually reaped if the brand is developed well.
Whilst it may be a marketing skill to communicate and attract individuals to your business, knowing what employment experience you offer is not. So, understanding what employment experience you deliver may entail some digging by management. Looking into staffs: attitude, behaviour, performance, recruitment experiences, engagement levels, what makes the company different to competitors and its culture is usually the first stop. As your brand should reflect your values, but be supported by your people management and company strategy. Thus gaining the relevant information to give you a feel of what your workplace is actually like will allow for good development of your employer brand. Further, such facts should avoid your marketing team painting the wrong picture with their artistic interpretations.
It is important to create your employer brand well, as by doing so generous advantages can be supplied in return. Good recruits, retention of the right staff, high employee engagement, assistance with competition for the right talent, establishing your place in the employment market, are only a few. Although for further HR tips and guidance, telephone Howarths on 01274 864999 and speak to one of advisors.